Radio Advertising
This week Logic Recruitment is rejigging their radio ads that air on 96fm and 6pr. With this thought in mind we look at some stats on the effectiveness of radio advertising.
Effectiveness of radio advertising
For products targeted at younger people - 80%
For use in an integrated multi-media campaign - 76%
For creating awareness of a new brand - 45%
Radio was seen as being particularly effective for prompting an immediate response. The most popular sectors for radio advertising were seen as retail, fast moving consumer goods and finance. Eighty-per cent said radio was an effective way to target younger people and 76 per cent said it was effective in integrated multi-media campaigns.
( Source: http://www.commercialradio.com.au)
Across Australia, radio is the most easily accessible medium. There are approximately 37 million radio sets across the country, every household will have at least one radio and on average will have 5.1 sets, 99% of all cars having a radio and almost 8 in 10 Australian’s will listen to commercial radio every week. (Source: All Australian Listening Report, 2000)
What sort of radio advertisements do you find effective? Can you name any services ads and what they were selling? When thinking of radio ads this blogger has Lube Mobile and those annoying screaming discount clothing sales come to mind.
So this weeks question: What makes good radio advertising?
Don’t forget to listen out for Logic Recruitment’s new ad hitting the airwaves soon!
